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The Pastoral Counselor’s Identity and Ethics learning activity is experimental rather than authoritative in nature. In other words, you should develop this paper with the assumption that any future application will be the result of a collaborative effort (e.g., organization’s leadership). Professional or vocational identity and ethical boundaries are developed and maintained through meaningful connection with others. You will use course resources and search engines to complete the following:

1. Concisely describe a research-based paradigm for ministerial (e.g., pastoral counselor) identity and ethical boundaries. The Identity and Ethics handout will be helpful in establishing professional boundaries for a biblically responsible vocational paradigm. If using cited material from the Identity and Ethics Handout (e.g., Trull & Carter), then use APA Manual/resources to create a citation from a secondary source. Do realize best research practice is to review originating source as it validates one’s veracity in research. Cite accordingly.

2. Identify potential professional partnerships that would support your professional growth and development. Consideration should be given to a support group(s), local association of peers, referral network, and credible certification, licensure, agencies, and organizations. Concise partnership details should be given (i.e., What is the partnership Where is the partnership located What is required to be a member in good standing of the professional partnership ). The Identity and Ethics handout provides possible considerations for this expectation. Cite accordingly.

3. Build a concise synthesis of Marketing is an activity that is closely linked to successful business operations.

Write a four to five (4-5) page paper in which you:

Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry.

As a health care professional, develop a process you could use to help people address the issues presented by customer wants and needs. Discuss how this process would directly impact main stakeholder groups.

Debate the need for marketing hospitals and clinics.

Medical care is medical care to many. Assume you were a health care marketer for a clinic. Develop a statement of differentiation that demonstrates the advantage of your clinic over other clinics.

Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student%u2019s name, the professor%u2019s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Describe the scope of strategic marketing planning and the impact the five environmental forces have on organizational strategy.

Identify the external and internal factors that influence consumer decision making.

Use technology and information resources to research issues in health services strategic marketing.

Write clearly and concisely about health services strategic marketing using proper writing mechanics.


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