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Create the Value: Market Segmentation Analysis and a Value PropositionYour company has decided to explore the possibility of developing a new retail brand aimed at a specific target market. Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. The term retail brand refers to a retail store concept, as opposed to a manufacturer’s product or service brand – the retail company is the brand – like Target, GAP or Victoria’s Secret.

1. 1,000–1,250 words (not to include references)
2. 3 references.
3. APA format

 

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