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Company’s advertising strategy

to build your marketing plan, this assignment focuses on IMC and customer Continuing satisfaction for your product and service.

Write a four to five (4-5) page paper in which you:

Discuss the company’s advertising strategy and how it aligns with its marketing goals.
Determine how the effectiveness of the advertising will be measured.
Explain the different promotional strategies that may be used in addition to advertising.
Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.
Decide how gaps in customer expectations and experiences will be addressed
Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.


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